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Newly published research of 1,200 organizations impacted by ransomware reveals a sobering truth that awaits many of those who decide to pay the ransom. According to research from data resilience specialists Veeam, some 80% of the organizations surveyed decided to pay the demanded ransom in order to both end the ongoing cyber-attack and recover otherwise lost data. This despite 41% of those organizations having a “do not pay” policy in place. Which only goes to reinforce the cold hard fact that cybercrime isn’t an easy landscape to navigate, something that’s especially true when your business is facing the real-world impact of dealing with a ransomware attack.
Of the 960 organizations covered in the Veeam 2023 Ransomware Trends Report, that paid a ransom, 201 of them (21%) were still unable to recover their lost data. Perhaps it’s a coincidence, who knows, but the same number also reported that ransomware attacks were now excluded from their insurance policies. Of those organizations with cyber-insurance cover, 74% reported a rise in premiums.
Although I feel bad for those who paid up to no avail, I can’t say I’m surprised. Two years ago, I was reporting the same truth, albeit with larger numbers, when it came to trusting cybercriminals to deliver on their promises. Back then another ransomware report, this time from security vendor Sophos, revealed that 32% of those surveyed opted to pay the ransom but a shocking 92% failed to recover all their data and 29% were unable to recover more than half of the encrypted data.
Of course, as already mentioned, the decision to pay is not and never can be a totally binary one. But ,and I cannot emphasise this enough, it is always wrong.
You only have to ask the question of who benefits most from a ransom being paid to understand this. The answer is the cybercriminals, those ransomware actors who are behind the attacks in the first place. Sure, an organization may well argue that it benefits most as it gets the business back up and running in the shortest possible time. I get that, of course I do, but maybe investing those million bucks (sometimes substantially less, or more) in better data security would have been better to begin with?
But, they may well argue again, that’s what the cyber-insurance is for, paying out the big bucks if the sticky stuff hits the fan. Sure, but the answer to my original question remains the same: it’s the ransomware actors that are still winning here. They get the pay out, which empowers them to continue and hunt even more organizations.
Then there’s the not so small matter of how most ransomware actors no longer just encrypt your data, and often your data backups, if they do so at all. Some groups have switched to stealing sensitive customer or corporate data instead, with the ransom demanded in return for them not selling it to the highest bidder or publishing it online. Many groups combine the two for a double-whammy ransomware attack. I have even reported on one company that got hit by three successful ransomware attacks, by three different ransomware actors, within the space of just two weeks.
Which brings me back to my point of ensuring your data is properly secured is paramount. Why bother paying a ransom if you don’t fix the holes that let the cybercriminals in to start with?
“Although security and prevention remain important, it’s critical that every organization focuses on how rapidly they can recover by making their organization more resilient,” Danny Allan, chief technology officer at Veeam, said. “We need to focus on effective ransomware preparedness by focusing on the basics, including strong security measures and testing both original data and backups, ensuring survivability of the backup solutions, and ensuring alignment across the backup and cyber teams for a unified stance.”
Digital transformation is not limited to the world of business, it has also revolutionised our everyday lives. The persuasive use of digital technologies has brought about significant changes in how we communicate, access information, and carry out daily tasks. We would be a different society without it. In this blog, we will explore the personal benefits of digital transformation and how it has improved our lives in many ways.
Where would we be without digital transformation? It has quite literally changed our lives and how we live it. Many of us don’t even realise how prominent technology is in our everyday lives. We wake up to the alarm on our phone, communicate virtually and spend a lot of our time binge watching tv, listening to podcasts or being sucked into the latest video game. From the proliferation of phones to the increased use of AI in everyday life, we really do live in a technology-based world.
We have the ability to access a pool of information at our fingertips, any time, any place. Services and activities such as online shopping, online banking and food delivery apps, digital technologies have simplified and expedited many aspects of our daily routines. Tasks that used to require physical presence or manual processes can now be completed with just a few taps on a screen, saving us time and effort. Some may view it as laziness, but if the services are there to be me used, why not embrace them, and make the most of them?
Digital transformation has revolutionised the way we communicate with one another. It has enables to connect with anyone, regardless of geographical location. A hundred years ago, this would seem like the impossible. Platforms like email, social media, and instant messaging apps have transformed the way we stay in touch with friends, family, and colleagues.
The introduction to video conferencing tools have made remote collaboration and virtual meetings possible, facilitating seamless communication and collaboration across borders. This enhanced connectivity has fostered stronger relationships and improved productivity in both personal and professional spheres.
The digital age has adjusted access to information to the extreme. With search engines and online databases, we can instantly find answers to our questions, research topics of interest, and explore a vast array of knowledge. This easy access to information has empowered individuals to become lifelong learners, acquiring new skills and knowledge at their own pace. Digital platforms also provide opportunities for online education, enabling people to access educational resources and courses from renowned institutions around the world.
Digital transformation has enabled a higher level of personalisation and customisation. For example, we have access to recommended music, tv shows and movies based on what we have previously engaged with. We also get customised adverts based on our interests and needs. This has allowed for businesses to gain new customers like never before. They can alter their content to fulfil the needs for specific demographics and psychographics, giving them the ability to expand their clientele.
This personalisation also extends to healthcare, where digital tools facilitate personalised treatment plans and remote monitoring, improving the quality of care and empowering individuals to take charge of their well-being.
Due to digital transformation, our entertainment and leisure activities have been enriched. There is no way you can get bored anymore! Streaming services offer on-demand access to a vast library of movies, TV shows, and music, allowing us to enjoy entertainment anytime, anywhere. We can even download content so it can be accessed without Wi-Fi.
Social media platforms and online communities enable us to connect with like-minded individuals, share experiences, and discover new interests. People’s lives have been transformed by social media as we create identities based on what we see online and was resonates with us. Virtual reality (VR) and augmented reality (AR) technologies provide immersive gaming and interactive experiences, blurring the lines between the physical and digital worlds.
In conclusion, digital transformation has had a profound impact on our personal lives, bringing greater convenience, connectivity, and access to information. It has transformed how we communicate, access entertainment, and carry out daily tasks. While digital technologies come with their own set of challenges, the personal benefits they offer are undeniable, enhancing our lives and empowering us to navigate the digital age with ease and confidence.
For companies looking for ways to stay competitive and flourish in today’s rapidly evolving business environment, implementing digital transformation is now seen as an essential step. The term “digital transformation” describes the integration of digital technologies into various company operations, significantly changing how the firm runs and provides value to its customers. The process may demand a lot of money and work, but it’s worth it due to the benefits that it brings. In this blog, we will be discussing the main advantages and benefits that digital transformation can bring to your business.
operational efficiency is crucial for organisations to stay competitive and deliver exceptional products and services. Digital transformation plays a pivotal role in enhancing operational efficiency by streamlining processes and leveraging technology to automate tasks. Here are some key points elaborating on the benefits of enhanced operational efficiency through digital transformation:
Embracing digital transformation as a strategic initiative paves the way for operational excellence and positions businesses for success in today’s digital age.
Digital transformation enables businesses to deliver enhanced customer experiences across multiple touchpoints. Through the use of data analytics, companies can gain valuable insights into customer behaviour, preferences, and needs. This data can then be leveraged to personalise interactions, provide targeted marketing campaigns, and offer tailored products or services. With digital channels and self-service options, customers can enjoy greater convenience and seamless interactions with businesses, leading to increased satisfaction and loyalty.
In an increasingly digital and interconnected world, expanding market reach is a key advantage of digital transformation for businesses. For example, digital transformation eliminates geographical barriers and enables businesses to connect with a global audience. Online platforms, websites, and e-commerce stores provide businesses with a 24/7 online presence, allowing customers from around the world to access their products or services. This expanded reach opens up new market opportunities and potential revenue streams beyond the limitations of physical locations.
It also opens doors for partnerships and collaborations with other businesses or influencers in the digital space. Through strategic alliances, businesses can access new markets, leverage complementary expertise, and expand their reach through co-marketing efforts. Collaboration with digital influencers or industry thought leaders can help amplify brand awareness and tap into their existing audience base, driving increased visibility and customer engagement.
Businesses are able to rapidly make data-driven decisions due to the real-time data and analytics provided by digital transformation. Leaders can gain important insights into market trends, consumer behaviour, and operational performance with access to accurate and current information. Decision-makers are better equipped with this knowledge to react rapidly to shifting market dynamics, spot opportunities, and handle potential difficulties. As a result, companies are better able to adapt and change their plans, remaining competitive in the digital era.
Digital transformation has revolutionised collaboration and connectivity within organizations, leading to numerous benefits for businesses. There are many advantages of this including seamless communication with organisations. collaboration platforms provide a centralised space where employees can share ideas, best practices, and lessons learned. This knowledge sharing fosters a culture of continuous learning and improvement, leading to innovative solutions and approaches. Additionally, digital tools allow for real-time feedback and brainstorming, enabling teams to iterate and refine their ideas more efficiently.
Digital transformation has also facilitated the rise of remote work and flexible work arrangements. Cloud-based collaboration tools and communication platforms enable employees to work from anywhere, promoting work-life balance and attracting top talent. Remote work also opens up opportunities to hire global talent, further enhancing the diversity and expertise within teams. The flexibility provided by digital transformation tools contributes to employee satisfaction and productivity.
In conclusion, digital transformation offers numerous benefits for businesses willing to embrace the digital age. From increased operational efficiency and improved customer experiences to expanded market reach and agile decision making, the advantages are undeniable. While the journey may present challenges, organisations that successfully navigate the digital transformation process are well-positioned to thrive in an increasingly digital and interconnected world.
Cloud computing, multi-cloud, and hybrid-cloud are all terms we’ve become used to hearing. Now we can add “super cloud” and “sky computing” to the list of terminology that describes the computing infrastructure of the coming decade.
Although it’s hard to believe, given how ubiquitous it is today, cloud computing as a practical reality has only been around for the past decade or so. However, at that time, it revolutionized the concept of IT networking and infrastructure.
In the simplest terms, it involves providing computer storage, processing power, and applications via the internet, so users don’t need to worry about buying, installing, and maintaining hardware and software themselves.
In that time, we’ve seen the emergence of multi-cloud – which involves businesses and organizations picking and choosing services across the multitude of cloud providers – and hybrid cloud, where infrastructure is delivered via both cloud and on-premises solutions.
But technological progress never stands still, and more recently, new terms, including supercloud and sky computing, have emerged to describe what the next stage in the evolution of “infrastructure-as-a-service) might look like.
But what do they mean, and what advantages do they offer businesses and organizations? Let’s take a look at them in a little more depth and examine some of the potential use cases.
Both of these terms, in fact, describe very similar ideas – the next stage in the evolution of cloud computing, which will be distributed across multiple providers. It will also integrate other models, including edge computing, into a unified infrastructure and user experience. Other names that are sometimes used include “distributed cloud” and “metacloud”.
This is seen as necessary because, while many organizations have made the leap to multi-cloud, the different cloud providers do not always integrate with each other. In other words, a business pursuing a multi-cloud may find itself managing multiple cloud environments, with each one operating, to some extent, as an independent entity. This can make it difficult if, for example, we want to shift applications or data from one cloud to another.
The answer proposed by the supercloud concept is to create another abstraction layer above this that operates agnostically of whatever cloud platform or platforms are running below it. This is the supercloud, where applications can be run in containers or virtual machines, interfacing with any cloud platforms underneath.
The result is separate cloud environments that operate as if they are interconnected with each other, allowing software, applications, and data to move freely between them.
This means that a business might have service agreements in place with, for example, Amazon Web Services, Google Cloud, and Microsoft Azure. Infrastructure could then be reconfigured on-the-fly through the supercloud interface to move services between these different platforms, or between servers in different geographic locations, as requirements change.
Examples of when this might be useful are when services need to be delivered to a new group of users in a new region or when a particular data center becomes overloaded. The entire application can simply be “lifted and shifted” to a new, more convenient data center or a different cloud provider.
In many deployments, supercloud combines the benefits of both hybrid and multi-cloud, as it also gives access to on-premises infrastructure and other models such as edge computing. The important part is that all of it is accessible and usable through a unified user interface, so the actual location where the data is stored and where the applications are running from is invisible to the user, who always has a consistent experience.
As well as simplifying internal infrastructure, systems, and processes, migrating to supercloud models, in theory, makes it easier for organizations to integrate and share tools or data with their clients and partners, who may be using completely different platforms to them.
Right now, a major challenge when it comes to setting up supercloud infrastructure is security. This is because different cloud providers might have different security protocols, and any data and applications that have to operate across multiple providers will need to be configured in a way that’s compatible with all of them.
Using more cloud services simply means that there are more surfaces where data can be exposed to possible security breaches. A priority for those laying the foundations for supercloud systems will be creating automated solutions that run in the supercloud layer in order to offer protection regardless of what cloud service or on-premises infrastructure is being used.
Fundamentally, cloud computing is designed to be a final stepping-stone on the road to the commoditization of computing infrastructure. This objective is set out in a paper published in 2021 by the University of California, Berkley professors Ion Stoica and Scott Shenker, titled From Cloud Computing to Sky Computing.
Stoika and Shenker were early proponents of the cloud computing paradigm, writing about it as early as 2009. Back then, they predicted that it could lead to compute and storage infrastructure becoming “utilities,” similar to electricity and internet connectivity. This didn’t happen – largely due to the emergence of different standards between different cloud service providers (Amazon, Google, Microsoft, and so on). Supercloud (or sky computing, as Stoica and Shenker prefer to term it) may be the way to finally make it happen.
They do, however, posit that while the technical challenges will be fairly simple to overcome – creating services and standards to communicate between different clouds, for example – might encounter some resistance from the cloud providers themselves.
Will Amazon or Google welcome the idea of “sharing” their cloud customers with competing services? Stoica and Shenker point to the existence of applications such as Google Anthos – an application management platform that runs on Google Cloud as well as AWS and other cloud platforms – as evidence that they might be becoming receptive to the idea.
Altogether, supercloud is an exciting concept that has the potential to make it simpler and more affordable for organizations to leverage powerful computing infrastructure. This has to be good news all around, hopefully making it easier for innovators to bring us cloud-based tools and apps that further enrich our lives.
Source: The Future Of Computing: Supercloud And Sky Computing
A new £2 million hub, co-led by the University of York, has been launched to investigate the future potential of cloud computing.
The Hub, part of a £6m investment by the Engineering and Physical Sciences Research Council (EPSRC), will bring researchers together to drive innovations in cloud computing systems, linking experts with the wider academic, business and international communities.
The team behind the initiative – called Communications Hub for Empowering Distributed Cloud Computing Applications and Research (CHEDDAR) – believes it is imperative that new communications systems are built to be safe, secure, trustworthy, and sustainable, from the tiniest device to large cloud farms.
Co-lead of the new hub, Dr Poonam Yadav, from the University’s Department of Computer Science, said: “The three communication hubs from EPSRC is a much-needed and timely initiative to bring cohesive and interoperable current and future communication technologies to enable emerging AI, neuromorphic and quantum computing applications.
“CHEDDAR is strongly built on the EDI principle, providing early career researchers opportunities to engage with far-reaching ideas along with national and international academic and industry experts.”
Jane Nicholson, EPSRC’s Director for Research Base, said: “Digital communications infrastructure underpins the UK’s economy of today and tomorrow and these projects will help support the jobs and industry of the future.
“Everybody relies on secure and swift networking and EPSRC is committed to backing the research which will advance these technologies.”
Led by Imperial College London, and in collaboration with partners from the universities of Cranfield, Leeds, Durham and Glasgow, the goals of CHEDDAR are to:
Develop innovative collaboration methods to engage pockets of excellence around the UK and build a cohesive research ecosystem that nurtures early career researchers and new ideas.
Inform the design of new communication surfaces that cater to emerging computing capabilities (such as neuromorphic, quantum, molecular), key infrastructures (such as energy grids and transport), and emerging end-user applications (such as autonomy) to answer problems that we cannot solve today.
Create integrated design of hierarchical connected human-machine systems that promote secure learning and knowledge distribution, resilience, sustainable operations, trust between human and machine reasoning, and accessibility in terms of diversity and inclusion.
Source: Cloud computing hub to launch with £2m EPSRC funding
The old communication methods that we all use and are extremely accustomed to were examined in the first piece, and it was stated why those methods just don’t function as well any more in the contemporary, prosperous world that we are fortunate enough to be living in. They no longer contribute to productivity, make efficient use of time, or fulfil their original intent. A change is necessary at this time.
Communication is unquestionably the most important piece of the puzzle that is your organisation. Regardless of the business you operate in, it is imperative that your staff always engages in effective and professional communication with both your clientele and one another. Customers want to be able to contact you whenever they need to in the modern world because there are no longer any established working hours.
The rest of this piece will go through modern communication tactics that could one day assist you and your team give clients better service.
VoIP stands for Voice over Internet Protocol. You can make direct calls with VoIP from a computer or VoIP phone from any location. Even if you keep the same contact number that your customers are used to, calls are automatically redirected to various devices. You can pretend to be somewhere even though you are not thanks to this clever trick. We’ll go into more depth about this later.
Using VoIP, you can project a particular image onto your clientele. With VoIP, your employees can appear to be at their workstations while actually being on the golf course, in a coffee shop, or at the in-laws for supper. They are constantly susceptible to some deception. Professionalism is achievable in even the most relaxed circumstances. By using VoIP, you may improve your professional standards to levels they have never been while keeping your customers unaware of any changes in how business is conducted. The same reliable firm’s phone number will still be used, and when someone answers, the standard “Hey,…., how may I help?” will be stated. For your clients, all of this is essential; consistency is critical since it builds their familiarity with and trust in your company as a whole and adds to its success.
Since all conventional phone lines are ordinary phone lines, just one phone number has been issued to them. As you are aware, the Covid-19 pandemic’s ongoing impacts and its suffocating repercussions have surprisingly enhanced the appeal of remote work over the past year or so. If traditional connectivity is still utilised, your staff will need to memorise complex codes and keys to dial so that their device appears as the office number. This task takes a lot of time, and there is a lot of room for confusion and mistakes.
We may all agree that voicemail is an excellent piece of technology, ostensibly allowing us to “never” miss a message, but it is unable to keep up with how we work in the modern office. VoIP is a better option because it allows you to decide where and for how long calls ring. You have complete control over how calls are received; for instance, you may want the first ring to originate from your workplace, the second from your home, and the third from your mobile. This gives you the opportunity to make a very specific promise to your clients: that you won’t ever miss one of their calls.
No of the industry you work in, making promises to clients is perilous. If you make promises to customers, you must be very certain that you can keep them since doing otherwise could harm the reputation of your company as a whole or, even worse, cause you to lose revenue. By having the opportunity to direct your calls to specified locations, you can guarantee that a certain quality of service is delivered. Whatever the circumstance, there is never a reason for business to stop.
Microsoft Teams is one of the most popular business tools today. It is well known for being a major player in the Microsoft toolset. Microsoft Teams was first released in 2017, although it did not initially acquire popularity at the rate it has recently. However, due to the epidemic, Teams has now satisfied a demand that was desperately in need of being satisfied. With an astounding 250 million daily active users, it currently commands a significant global following. Teams is fully integrated into the Microsoft 365 ecosystem and makes it simple for your team to share files and organise work (if we listed all of its features, we’d be here all day). By consolidating all of your tasks in one easy-to-use spot, you can do away with internal emailing and lead your business into the future of work.
In the previous article, this was briefly discussed. In order to make room for everyone, meetings have generally been held in a drab office with a crowded staff. This may be the cause of the infrequent meetings that many organisation have had recently. The modern period has made it possible to have effective meeting settings, but that doesn’t even consider how difficult they might be for people who have a somewhat larger staff.
Teams Meetings allow you to choose a time that works for the attendees and instantly add it to their calendars, allowing you to plan a meeting in advance. It is a ground-breaking tool since it completely eliminates the hours it used to take to organise a time that worked with everyone’s busy work schedules. Microsoft Teams eliminates the concern of losing a critical team member or one who travels regularly for work by enabling your team to participate in meetings from any location in the world with an internet connection.
Since using these tools can be scary at first, consultation may be the best option if you don’t think you can do it on your own.
Being aware of how the workplace’s technology landscape is constantly changing is essential if you want your own business to prosper in the current era. You may rest easy knowing that your team is well-equipped with the skills and knowledge essential to not only execute their jobs well, but also progress your company, if you use the tried-and-true tactics that are acceptable for your business.
4TC take time to understand the daily challenges that your business faces. We then provide cost-effective tech solutions to these issues that will help you save time, protect vital data, and enable you and your staff to be more effective with your time management. Utilising your IT to its full potential is essential to guarantee that you and your business can thrive and grow into the future. If you would like to find out more on how 4TC Services can provide affordable tech management to your business, drop us an email or call us now for a full demonstration.
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